Social Media Marketing

Communication is the key. Social Media is the door.

Create winning marketing plans with DSBC! Whether you’re starting a new business or launching a new product line within a company, it is just a waste of efforts without a clear plan that defines your goals and how you will achieve them.

In a survey, it was found that over 96% people use their smartphone within an hour of waking up, often before they get out of bed. Social Media is the leading platform for marketing because of its access to people and their conduct. DSBC enables you to improve customer service, maintain customer relationships, offer services, increase brand awareness and much more by efficiently utilizing social media technologies.

The Process

Identify target audience

Step 1

Identify target audience
The first and key step is to discover your target audience. “Buyer personas” of your ideal customers are created to understand their core problem and how you can provide a solution for that. Then, market that solution through social media posts, advertisements, blogs, and other interactive means.
A competitive analysis is conducted to determine what’s expected in your industry which allows us to understand who the competition is and what they’re doing well. We use that information to craft a unique strategy that fills in the holes they’ve left wide open.
Research competition

Step 2

Research competition
Set marketing objectives

Step 3

Set marketing objectives

Setting clear goals that are measurable and achievable helps to stay on track at all times. We decide what it is that you as a brand want to achieve and set targets with a time period. Your goals will define your content strategy and how much time and energy you’ll need to dedicate to your campaigns.

Find out which social media platforms your potential customers use, how much time they spend on social media, what times they’re most active, and how they interact with each other. Using previous analysis, we focus on the networks where your audience is underserved.

Choose right platform

Step 4

Choose right platform

Step 5

Content Strategy

Armed with all the previous knowledge, we follow a social media calendar which will helps us become more consistent and zero in on a content strategy that makes sense. Content creation involves images, videos, blog posts, company news, infographics, interviews, etc. and use of filters and captions that align with the branding.

We constantly monitor the inputs and results to adapt the strategy as we progress throughout the year. We measure the performance of previous strategies based on the set of goals we defined in the previous stages to optimize future strategies and boost the ROI of our inputs. 

Monitor & optimize

Step 6

Monitor & optimize
Reporting

Step 7

Reporting

Transparency helps establish customer loyalty. The marketing metrics are discussed with the stakeholders during and after every campaign to analyse results and determine how we can improve our process to achieve better results.

Our Approach

After a thorough research of the competition and the target audience, the information collected is analysed in the context of marketing your products and services. We plan the content strategy to attract, engage and retain the customers by creating and sharing the right content through the right platform at the right time to have the right impact and achieve the expected results.

Have a question about Social Media Marketing? We’re here to help. Contact Us

Address

Office 3, Raj Tower, Opp. Burhani Masjid,
Husaini Colony, Bhabola Naka,
Vasai Road(W) – 401202

Email: info@dsbc.biz
Call: India- +91 9373770365 | +919890769146

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